6 Benefits of Call Tracking? | Maximise your ROI

Benefits of Call Tracking

1) It’s affordable

The first question that is generally asked is ‘how much does it cost?’ Well, unlike many of our competitors, we do not charge a fee for our marketing tracking numbers. All of our numbers are set up and maintained completely free of charge. The only charges are incurred from the traffic running through the numbers. This is paid for by you depending on what type of number you've chosen.

2) You don’t need to change your existing equipment

A key benefit is that you do not need to invest in any fancy equipment to be able to track your calls. Our call tracking solutions can be used with any telephone system, which makes your life far easier and keeps the costs low. You will not have to change your current number(s) either, instead we will set up additional, unique numbers that can be rerouted to your existing line. Allowing you to measure the effectiveness of your marketing campaigns that are used with those numbers.

3) It isn’t harmful to SEO

Some of you may fear that the inconsistent numbers will be harmful to your SEO and will have a negative effect on your rankings. Which could be the case if numbers are used incorrectly. However, we suggest to only use call tracking numbers on your or your client’s websites and marketing materials. We’d avoid using a call tracking number on an online directory, as this can cause confusion when Google crawls and finds an inconsistent number. If you’re wishing to use dynamic numbers on your website, you’ll need to use dynamic number insertion (DNI) using some clever JavaScript. This way the dynamic number won’t be crawled and won’t confuse Google’s algorithms.

4) Out of hours routing

Another great feature of our call tracking solution is that your calls can be rerouted, if necessary, to ensure that they are handled by the right person. This means that you will never miss an opportunity to generate a lead. Calls can even be handled automatically by virtual receptionists (auto-attendants) if needed.

5) Online and offline marketing

Although a lot of marketing is done online these days, we should not forget the power of offline marketing. Call tracking can be used for both of these marketing channels. From online campaigns such as PPC and email to offline sources such as magazines, billboards and leaflets. All of these sources are assigned their own unique number making it easier for you to track, which channel is working for you and which one isn’t. This allows you to reallocate marketing spend to the better performing channels and increase your ROI.

6) Reporting

It’s all very well tracking your calls but reporting is key. All the call data recorded needs to be disseminated and acted upon quickly. The great news is that we do that for you and send it to you at set times via email, so it’s one less thing for you to worry about. You’ll receive call trend data, dial through graphs, geographic origination, inbound data, landline vs mobile data, outbound data, media graphs, dial through data, online vs offline data and so much more.

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