This article will cover the following aspects:
- Real-Time Results
- No Need for Changing Existing Equipment
- Does Not Harm SEO
- Online and Offline Marketing
- Ability to Monitor Different Phone Call Aspects
- Detailed Information of the Caller
- Do Not Be Left Behind
“We know half of what we spend in marketing is working. We just don’t know which half.”
That was the quote given by the US-based department store tycoon James Cash Penney of the J.C.Penney fame and it gives us a lot of insights into how far the world of marketing has come.
Whereas, in the world of offline marketing, evaluating your ROI from marketing was a cumbersome and near-impossible task, the world of digital and the advent of some wonderful tracking technologies for offline marketing tracking, there’s very little you can’t track nowadays.
And, this is exactly where the benefits of having a call tracking number come into play.
If you’re engaged in marketing of any sort, we’re guessing you’re pretty much sorted when it comes to tracking your KPIs via an analytics tools such as Google Analytics. However, an often overlooked area for measuring your results is phone calls which is a shame as without this critical piece of info, your analysis is only going to be half complete.
In this article, we’ll take a look at the various benefits of having call tracking in place and how it can help your marketing efforts.
The complete picture
The first and most obvious benefit, as briefly discussed above is to get the complete picture.
Unless, you’re a solely Ecommerce business with the majority of your transactions happening online, there’s a good chance you’re generating a fair amount of leads or sales via phone calls.
Having a way to track conversion via phone calls will help you get a far more accurate picture of your spend vs sales and therefore, ROI helping you to decide where to allocate more of your marketing budget.
No Need for Changing Existing Equipment
A common misconception is that implementing a call tracking system can be expensive or time consuming.
Actually, it couldn’t be any simpler. All you need to do is sign up for a tracking number from a provider such as us and your tracking phone number can be ready in hours. There’s no need to change your existing phone number and only your target audience is going to see the tracking phone number not your current customers so the likelihood of causing any confusion is minimal.
Does Not Harm SEO
Worried about your SEO and whether using different phone numbers across your online properties can hamper your SEO?
Online and Offline Marketing
Another benefit of a tracking number is that it allows you to evaluate the effectiveness of your offline vs online marketing channels as a whole or individually.
For example, if you wanted to get the marketing ROI as a whole, you can use the same phone number across all your marketing collateral. However, if you wanted to track them on an individual basis, you can use 2 seperate tracking numbers, 1 on your website and online ads and another on offline material such as leaflets, magazines etc enabling you to see which channel is delivering better results
A call tracking number from a reputable provider is likely to come equipped with a full-fledged reporting dashboard where you can get data on all aspects of the incoming calls.
Generally speaking, your dashboard should include info on:
- Call trend data
- Geographic origination
- Landline v mobile data
- Dial through graphs
- Media and channel graphs
- Outbound data
- Online v offline data
Do Not Be Left Behind
If you’re running marketing campaigns without having a solid call tracking system in place, we suggest you hit pause and give us a call.
BDM Voice will set it all up for you and considering the low cost of implementing call tracking, there’s absolutely no reason to delay.