Anyone who still uses mystery shopping needs to rethink their strategy and use of budget.
Time has moved on and we all know the excuses that sales people and management have come up with to justify poor customer service, as highlighted by a single visit or telephone call.
What about using a much better, cost effective and real customer alternative? Consider call recording and analysis of telephone conversations. This provides great information on whether your individual processes are being used and whether they are effective for your business. It gives management overviews, identifies individual training requirements and can be used across everyone who uses the telephone.
Not to mention it has a cost benefit of at least 10:1 over physical shopping and benefits from being based around prospects and customers.