What is Ucass?
Unified Communications as a service is one of the best-known terms in the everything-as-a-service economy. While the concept of unified comms has been around for years, the as-a-service model makes an entirely cohesive technology stack more accessible to the masses.
According to the Magic Quadrant for UCaaS created by industry analysts Gartner, UC and UCaaS are both concepts that offer similar features, such as voice and telephony, video and audio conferencing, real-time messaging and presence. The critical difference is that UCaaS is hosted by your provider. That means that you don’t have to set up any of your infrastructures to get started.
The flexible and cloud-based nature of UCaaS makes it an excellent choice for businesses of all sizes. With UCaaS, you can avoid the initial expenses often associated with setting up an advanced communication strategy. However, you still get to tap into the latest disruptive technology on the market.
Choice is good, right?
Surely, we want the most number of options possible whenever we have a decision to make? Well, the apparently – obvious may not always be the case – particularly when it comes to the way in which the world does its collaborating.
Today’s menu is certainly extensive!
WhatsApp, Slack, Teams, plus a myriad of other collaboration platforms are all capable of serving us up a feast whenever we want it (and sometimes we don’t). Whilst all of this choice feels empowering, is it really serving us well. And, critically is there a NextGen innovation in the wings just waiting to take flight? The communications sector is nothing if not evolutionary. But the smartest thinkers are already musing over what the future of UCaaS might (or more importantly should) look like.
“You can have too much choice, and ironically that’s where the opportunity lies,” says Scott Bleasdell.
As one of these new, leading thinkers, Bleadell is constantly looking forward as he plots a route to ever-increasing efficiency for his partners and customers. Bleasdell believes true, Artificial Intelligence-powered unification will be the next comms game-changer: tech once again responding to our insatiable demand for ‘better.’
“There’s no longer a huge technological leap required for smart UCaaS to evolve”, adds Bleasdell. “Instead, the future of UCaaS will be shaped by how we leverage AI and how organisations grapple with the many different comms channels at their fingertips.
“Simplifying that choice by bringing those channels together will be how we improve efficiency, productivity, and user experience. One thing is for sure, those three criteria on which businesses base their procurement choices are unlikely to change, regardless of what the future delivers.
So how might new-found simplification manifest itself? At the moment, we might get several different messages about the same thing from several different people via several different channels.
AI can help us correlate multiple forms of related communications and will enable people to focus and streamline responses in a more intelligent way. For example, someone sends you an email with an attachment and then follows that up with a text message because it’s urgent. A smart communication platform will understand these two forms of communication are related and present without you having to hunt and find the related information. Therefore it can be argued it’s about making the platform smarter and more integrated so that people don’t have to work as hard and so they can have smarter conversations.
Barriers to any utopian new state exist, of course. The software is likely to be the easy bit. Cost and connectivity – always the two factors upon which real transformation most depends – are likely to limit the pace of change.
Human behaviours, too, can not be discounted: the iPhone has remained the most expensive smartphone on the planet since its launch in 2007 but, illogically, its popularity has never waned. Desk phones are likely to endure in one form or another too – their complete demise surely a step way too far even for the most trailblazing of innovators.
But businesses will push on and UCaaS vendors will evolve rapidly.
Organisations and businesses will respond positively because helping their customers and their workforces to be better at what they do will always be their top priorities. It seems the future is set to simultaneously challenge and deliver as it leads the industry further down its evolutionary road.
BDM Voice's new UC Portfolio
Shared and personal workspaces are prevalent in organisations today. Whether you are a desk-based employee who works from home or an office or a combination of the two. Maybe an on-the-go professional who needs a mobile solution for wherever your day takes you. Or you require socially distanced working and meeting in huddle rooms to large meeting rooms.
BDM Voice has a broad range of product options, all of which are certified by Microsoft for MS Teams. However, to realise the true potential of the Microsoft Teams platform, it is imperative that you have a setup that won’t let you down. You need a solution that delivers:
- Plug and Play connectivity
- A dedicated Teams button
- Exceptional audio and video
- Products that are certified by Microsoft for Teams.
We are very excited to be able to work with our customers on their UC strategies over the coming months.
Want to know more? Download our UC collaboration brochure, which will guide you to the perfect products for your business. Alternatively, get in touch with one of our friendly experts on 0330 159 4000.